Experienced Business Strategy & Marketing Consultant
Computer Software | Toronto, Canada Area, CA
Michael has worked in the media and technology field for nearly twenty years.
At a pioneering consultancy in the early nineties, he worked with some of the leaders in the emerging social media field, educating companies and working groups how to use community tools to collaborate online. He then applied that knowledge at Bell Sympatico, where he built and managed what was then Canada’s largest online community. Moving to Silicon Valley in the late nineties, he had a hand in designing and marketing multiple leading-edge software products, including ThirdVoice (early browser plugin) and Planetweb (embedded CE browser).
He returned to Canada and the IPTV group at Bell to work on broadband video, which led to his role as lead marketer at ExtendMedia (Internet video service management – NBC, Wal-Mart, AT&T - recently purchased by Cisco).
Michael currently consults on social media, online community, business strategy and how to differentiate products in a crowded marketplace.